A winning streak can inflate the price, turning a good team matchup into a less...

https://romapress.net/when-a-hot-start-turns-a-good-team-into-a-bad-bet/

A winning streak can inflate the price, turning a good team matchup into a less attractive bet. For example, a +130 opener on a solid side might shift to -140 as momentum builds. The smart move is spotting when value slips away despite strong form.