An ecommerce strategy works best as a connected system. Track conversion rate...

https://keegansinspiringchat.opalvector.com/posts/what-should-i-ask-an-ecommerce-ppc-agency-to-audit

An ecommerce strategy works best as a connected system. Track conversion rate and repeat purchase rate alongside CAC, then link each decision to the next. The article also looks at where $199/month plans fit and what they need to deliver.