Changing your SaaS pricing can boost revenue but may also drop conversion...
https://www.livebinders.com/b/3720269?tabid=9cfb6f60-fc6a-8254-f7b7-4d2f25eb2f93
Changing your SaaS pricing can boost revenue but may also drop conversion rates. In one case, a 31% revenue lift came with a 22% dip in conversions