Consumers aren't looking for magic anymore; they just want things to work....

https://yenkee-wiki.win/index.php/Why_Your_Inbox_Is_Dying_and_Personalized_Notifications_Are_Taking_Over

Consumers aren't looking for magic anymore; they just want things to work. We’ve moved past the novelty phase—now, it’s about respect for our time. If an app forces a re-login or makes us hunt for a credit card, we’re gone