Delivery Evidence Beats Positioning Statements: How Clear Delivery Ownership Wins

https://www.bookmarkingqueen.win/when-references-break-what-daily-emerald-s-research-reveals-about-proof-verification-and-evidence-assessment

Too many organizations treat "delivery ownership" as a checkbox: a slide with a named owner, a positioning statement from a vendor, and an optimistic launch date. That is not ownership