How a $12M B2B SaaS Company Lost Deals and Clarity to Manual CRM Practices

https://wiki-dale.win/index.php/Why_PE_Analysts_Hate_Manual_CRM_Data_Entry_%E2%80%94_A_Practical_Comparison_and_Playbook

When the company hit $12 million in ARR, leadership assumed the CRM debate was settled. The sales manager insisted on “what the reps like” and the operations lead wanted the cheapest subscription plan