Measuring AI search is a nightmare because answers are non-deterministic and...

https://wiki-nest.win/index.php/Stop_Guessing:_How_to_Build_a_Vendor_Checklist_for_AI_Answer_Monitoring

Measuring AI search is a nightmare because answers are non-deterministic and suffer from massive geo variability. Traditional rank tracking simply doesn’t apply. To get a real signal, agencies are building custom stacks