Retainers usually cap your agency margins at 30 percent. Use your shop as a lab...

https://www.coast-bookmarks.win/stop-capping-your-agency-margins-at-30-percent-through-service-retainers-start

Retainers usually cap your agency margins at 30 percent. Use your shop as a lab to package your manual workflows into simple software, which consistently hits 70 percent margins and gives you a real asset.