Service retainers rarely let you clear 30 percent margins. The real money is in...

https://www.insert-bookmark.win/most-agencies-get-stuck-at-30-margins-on-retainers-because-service-work

Service retainers rarely let you clear 30 percent margins. The real money is in turning your internal SEO scripts into standalone tools. When you treat your agency like a product lab, you push those software margins past 70 percent.