Shoppers are done with bloat. They don’t want a brand story; they want their...

https://lukasnpyy234.cavandoragh.org/why-your-mobile-loyalty-program-needs-to-stop-being-a-burden

Shoppers are done with bloat. They don’t want a brand story; they want their stuff without the headache. Saved payments are now a baseline expectation; if a user has to re-enter card details, they’re gone