Trend-chasing can bring traffic that never buys. Specialist ecommerce SEO maps...

https://stateofseo.com/why-ecommerce-seo-is-different-from-lead-gen-seo/

Trend-chasing can bring traffic that never buys. Specialist ecommerce SEO maps intent, improves category pages, and scales product templates so shoppers find the right products. It also helps search engines crawl filters and pagination efficiently