When a Global Brand Launched Rewards Without Testing Redemption: Ana's Story

https://www.oscarbookmarks.win/when-a-growth-team-saw-their-169-plan-explode-to-847-jenna-s-story

Ana was head of loyalty for a fast-moving consumer goods brand selling across 12 markets. The marketing team had a bold plan: a unified rewards program, one app, one set of points, one grand launch. Stakeholders were excited