When negative content hits your search results or social feeds, your instinct...

https://www.bookmark-help.win/when-negative-content-hits-your-online-feed-your-immediate-reaction-can-either

When negative content hits your search results or social feeds, your instinct might be to fire back. Don't. Reacting in the heat of the moment often inflates a minor issue into a brand-damaging crisis that eats into your revenue and erodes customer trust