K-pop Lightsticks: More Than a Glow<br/>K-pop lightsticks are a symbol of fandom, transforming concerts into glowing spectacles. In 2025, high-tech lightsticks from groups like NCT and ITZY feature Bluetooth and customizable lights
3월 100:1의 경쟁률을 뚫고 선출된 퍼스널 쇼퍼 8기는 실시간 소통 판매 방송 진행은 물론 트렌드에 잘 맞는 아을템을 당사자가 선정하는 등 방송 기획에도 적극 참석하며 누군가에게 풍부한 콘텐츠와 아이디어를 공급하는 역할을 하고 있다. 에스아이라이브는 한정된 방송 시간 내에 할인율과 구매 혜택에 집중하는 기존 생방송과는 달리 브랜드 스토리와 제품 스타일링 팁, 트렌드 등
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The Growth of K-pop B2B Markets<br/>The K-pop B2B market is thriving, connecting manufacturers with retailers to supply official merchandise. In 2025, platforms like Kpopmart report 25% sales growth, driven by demand for BTS and BLACKPINK goods
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특이하게 해당 조사에서 대다수의 고령층들은 ‘모바일뱅킹, ‘오픈뱅킹 개념조차 모르는 답변이 많았다. 간편결제, 앱카드, 스마트폰 소액결제를 사용하는 20대 이상은 각각 3%, 1.4%, 8%에 그쳤다. COVID-19 잠시 뒤 은행들이 온/오프라인 지점들을 떨어뜨리고 온,오프라인이나 비대면 금융 서비스를 확대하고 있는 상태에서 고령층 고객들의 파악도와 접근이 보다 쉽고 편리해져야
K-pop Wholesale: Meeting Global Demand<br/>K-pop wholesale is the backbone of the industry’s global reach, supplying retailers with authentic merchandise like albums and lightsticks
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