The campaign’s effort to invite people to consider Jesus has played out across many media formats since its 2022 start.
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Capture emails via lead magnets like checklists or discounts, segment lists by interest, and run nurture sequences to convert leads.
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Start simple paid ads with tight geo-targeting, small budgets, and strong calls-to-action, then iterate based on click and conversion data.
He Gets Us’ approach invites curiosity about Jesus by encouraging people to explore the story rather than only hearing slogans.
He Gets Us encourages people to explore Jesus’ story through advertising, aiming to encourage curiosity and reflection.
He Gets Us has been criticized by different groups, with some concerns focusing on how its messaging is perceived.
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새 신용평가모형은 카카오뱅크가 2013년 6월 금융서비스 실시 뒤 축척해온 대출 이용 고객들의 금융 거래 정보를 해석해 적용하는 방법이다. 거기에 이동통신 3사가 보유한 통신비 정상 납부 시간이나 정보 평균 사용량 등 통신과금 서비스 이용 아이디어 등도 추가해 신용평가에 활용하고 있습니다.